Business strategy : an introduction / David Campbell, David Edgar, George Stonehouse.

By: Campbell, David JContributor(s): Edgar, David, 1968- | Stonehouse, GeorgeMaterial type: TextTextLanguage: English Publication details: Houndsmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2011Edition: 3rd edDescription: xxvi, 363 p. : ill. (some col.) ; 25 cmISBN: 9780230218581 (pbk.)Subject(s): Business planning | Strategic planning | BUSINESS & ECONOMICS / Strategic Planning | BUSINESS & ECONOMICS / Management | BUSINESS & ECONOMICS / Business EthicsDDC classification: 658.4012 LOC classification: HD30.28 | .C356 2011
Contents:
Machine generated contents note: -- PART 1: AN INTRODUCTION TO THE STRATEGIC PROCESS -- Chapter 1: Strategy and strategic management -- PART 2: INTERNAL ANALYSIS -- Chapter 2: The business organisation: competences and activities -- Chapter 3: Human resources and culture -- Chapter 4: Financial analysis and performance indcators -- Chapter 5: Products and markets -- PART 3: EXTERNAL ANALYSIS -- Chapter 6: Analysis of the macroenvironment -- Chapter 7: Analysis of the competitive environment -- Chapter 8: Competitive advantage: strategies, knowledge and core competences -- PART 4: STRATEGIC IMPLEMENTATION AND MANAGEMENT -- Chapter 9: Evaluation and selection of strategies -- Chapter 10: Strategic implementation -- Chapter 11: Strategic development: direction and mechanisms -- Chapter 12: Quality, operations, performance and benchmarking -- Chapter 13: International and global strategies -- Chapter 14: Social responsibility and business ethics -- Chapter 15: Strategic management: .present and future trends -- Glossary of key terms -- Index
Summary: "Business Strategy: An Introduction is an accessible textbook providing a straightforward and comprehensive guide to strategic management for undergraduate students of business and management. It presents complex issues and concepts in a clear and concise manner and is a definitive guide for .those new to the subject"--
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Holdings
Item type Current library Home library Call number URL Status Notes Date due Barcode Item holds
Books Books BUC
BUC
658.4012 CDB (Browse shelf (Opens below)) Link to resource Available E - 36 15572
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.Includes index

Machine generated contents note: -- PART 1: AN INTRODUCTION TO THE STRATEGIC PROCESS -- Chapter 1: Strategy and strategic management -- PART 2: INTERNAL ANALYSIS -- Chapter 2: The business organisation: competences and activities -- Chapter 3: Human resources and culture -- Chapter 4: Financial analysis and performance indcators -- Chapter 5: Products and markets -- PART 3: EXTERNAL ANALYSIS -- Chapter 6: Analysis of the macroenvironment -- Chapter 7: Analysis of the competitive environment -- Chapter 8: Competitive advantage: strategies, knowledge and core competences -- PART 4: STRATEGIC IMPLEMENTATION AND MANAGEMENT -- Chapter 9: Evaluation and selection of strategies -- Chapter 10: Strategic implementation -- Chapter 11: Strategic development: direction and mechanisms -- Chapter 12: Quality, operations, performance and benchmarking -- Chapter 13: International and global strategies -- Chapter 14: Social responsibility and business ethics -- Chapter 15: Strategic management:
.present and future trends -- Glossary of key terms -- Index

"Business Strategy: An Introduction is an accessible textbook providing a straightforward and comprehensive guide to strategic management for undergraduate students of business and management. It presents complex issues and concepts in a clear and concise manner and is a definitive guide for
.those new to the subject"--

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