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Advertising media planning / Jack Z. Sissors and Roger B. Baron.

by Sissors, Jack Zanville, 1919- | Baron, Roger B.

Edition: 7th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw-Hill, c2010Availability: Items available for loan: School of Applied Arts (1) Call number: 659.111 S J A.

Media strategies for marketing places in crisis improving the image of cities, countries, and tourist destinations / Eli Avraham and Eran Ketter.

by Avraham, Eli | Ketter, Eran.

Edition: 1st ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: Amsterdam : Butterworth Heinemann, 2008Online access: Click here to access online Availability: Items available for loan: BUC (1) Call number: 338.47910688 AEM.

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