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Principles of marketing : a global perspective / Richard J. Semenik, Gary J. Bamossy.

by Semenik, Richard J | Bamossy, Gary J, 1949-.

Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: Cincinnati, Ohio : College Division, South-Western Pub. Co, c1993Availability: Items available for loan: BUC (1) Call number: 658.8 SRP.

Consumer behaviour : a European perspective / Michael Solomon, Gary Bamossy, Søren Askegaard

by Solomon, Michael R | Bamossy, Gary J, 1949- | Askegaard, Søren | Solomon, Michael R. Consumer behavior.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York ; London : Prentice Hall Europe, c1999Availability: Items available for loan: BUC (3) Call number: 658.8342 SMC, ...

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