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		Market-driven management : using the new marketing concept to create a customer-oriented company / Frederick E. Webster, Jr. by Webster, Frederick E. Series: The portable MBA seriesMaterial type: Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: New York : Wiley, c1994Online access: Click here to access online \| Click here to access online \| Click here to access online Availability: Items available for loan: BUC (1) Call number: 658.8 WFM. Place hold Log in to add tags Add to cart (remove)
		Everything you want : re-inventing consumers, brands & communications / Jennifer Wood, Barney Allan. by Wood, Jennifer \| Allan, Barney. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: Oxford : Capstone, 2003Availability: Items available for loan: BUC (1) Call number: 658.8343 WJE. Place hold Log in to add tags Add to cart (remove)

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