Branding : the power of market identity /
Carter, David E.
Branding : the power of market identity / by David E. Carter with an introduction by Jeffrey F. Rayport - 1st ed. - New York : Hearst Books International, 1999. - 183 p. : col. ill. ; 26 cm
Includes bibliographical references :p. (183)and index.
0823066312
Business names--Management.
Brand name products--Management.
HD69.B7 / I533 1999
658.827 / CDB
Branding : the power of market identity / by David E. Carter with an introduction by Jeffrey F. Rayport - 1st ed. - New York : Hearst Books International, 1999. - 183 p. : col. ill. ; 26 cm
Includes bibliographical references :p. (183)and index.
0823066312
Business names--Management.
Brand name products--Management.
HD69.B7 / I533 1999
658.827 / CDB