Branding : the power of market identity / by David E. Carter with an introduction by Jeffrey F. Rayport
Material type:
TextLanguage: English Publication details: New York : Hearst Books International, 1999Edition: 1st edDescription: 183 p. : col. ill. ; 26 cmISBN: 0823066312Subject(s): Business names -- Management | Brand name products -- ManagementDDC classification: 658.827 LOC classification: HD69.B7 | I533 1999
| Item type | Current library | Home library | Call number | Status | Notes | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
Books
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BUC | BUC | 658.827 CDB (Browse shelf (Opens below)) | Available | E - 42 | 15798 |
Total holds: 0
Includes bibliographical references :p. (183)and index.
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