Basic marketing : a global-managerial approach/
Perreault, William D.
Basic marketing : a global-managerial approach/ William D. Perreault, Jr., E. Jerome McCarthy. - 13th ed. - Boston : Irwin/McGraw-Hill, c1999. - xxiv, 791, 31 p. : ill. ; 29 cm. + - The Irwin/McGraw-Hill series in marketing .
Includes bibliographical references :p. (743-786) and index.
0071158332 9780071158336
98006853
Marketing--Management.
HF5415.13 / .M369 1999
658.802 / PWB
Basic marketing : a global-managerial approach/ William D. Perreault, Jr., E. Jerome McCarthy. - 13th ed. - Boston : Irwin/McGraw-Hill, c1999. - xxiv, 791, 31 p. : ill. ; 29 cm. + - The Irwin/McGraw-Hill series in marketing .
Includes bibliographical references :p. (743-786) and index.
0071158332 9780071158336
98006853
Marketing--Management.
HF5415.13 / .M369 1999
658.802 / PWB