Basic marketing : a global-managerial approach/ William D. Perreault, Jr., E. Jerome McCarthy.
Material type:
TextLanguage: English Series: The Irwin/McGraw-Hill series in marketingPublication details: Boston : Irwin/McGraw-Hill, c1999Edition: 13th edDescription: xxiv, 791, 31 p. : ill. ; 29 cm. +Content type: ISBN: 0071158332; 9780071158336Subject(s): Marketing -- ManagementDDC classification: 658.802 LOC classification: HF5415.13 | .M369 1999
| Item type | Current library | Home library | Call number | URL | Status | Notes | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|---|
Books
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BUC | BUC | 658.802 PWB (Browse shelf (Opens below)) | Link to resource | Available | C - 42 | 15743 |
Total holds: 0
Includes bibliographical references :p. (743-786) and index.
System requirements for accompanying computer disc: IBM-compatible, pentium 133mhz or faster, sound card, 32mb of hard drive, and 4 speed CD-Rom, with Windows 95 or later.
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