Introduction to Marketing /
Lamb, Charles W.
Introduction to Marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel. - 8th ed, .instructor's ed. - Mason, Ohio : Thomson/South-Western, c2006. - xlviii, 736 p. : col. ill. ; 29 cm.
Includes bibliographical references :p. (702-717) and index.
0324317174 (instructor's ed.) 0324323808 9780324323801
Marketing.
Marketing--Management.
HF5415 / .L2624 2006
658.8 / LCI
Introduction to Marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel. - 8th ed, .instructor's ed. - Mason, Ohio : Thomson/South-Western, c2006. - xlviii, 736 p. : col. ill. ; 29 cm.
Includes bibliographical references :p. (702-717) and index.
0324317174 (instructor's ed.) 0324323808 9780324323801
Marketing.
Marketing--Management.
HF5415 / .L2624 2006
658.8 / LCI