Introduction to Marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel.

By: Lamb, Charles WContributor(s): Hair, Joseph F., Jr, 1944- | McDaniel, Carl, Jr, 1941-Material type: TextTextLanguage: English Publication details: Mason, Ohio : Thomson/South-Western, c2006Edition: .8th ed, .instructor's edDescription: xlviii, 736 p. : col. ill. ; 29 cmContent type: ISBN: 0324317174 (instructor's ed.); 0324323808; 9780324323801Subject(s): Marketing | Marketing -- ManagementDDC classification: 658.8 LOC classification: HF5415 | .L2624 2006
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Item type Current library Home library Call number URL Status Notes Date due Barcode Item holds
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658.8 LCI (Browse shelf (Opens below)) Link to resource Available C - 42 15739
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Includes bibliographical references :p. (702-717) and index.

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