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Developing business strategies /

Aaker, David A.

Developing business strategies / David A. Aaker. - 6th ed. - New York : J. Wiley, c2001. - xiv, 338 p. : ill. ; 24 cm.

Includes bibliographical references and index.

ISBN: 0471064114 (cloth : alk. paper) 9780471064114

LCCN: 2001024901

Subjects--Topical Terms:
Strategic planning.
Marketing--Management.

LC Class. No.: HD30.28 / .A23 2001

Dewey Class. No.: 658.4012 / ADD

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