Strategic marketing management cases /
Cravens, David W.
Strategic marketing management cases / David W. Cravens, Charles W. Lamb, Jr., Victoria L. Crittenden. - 6th ed. - Boston : Irwin/McGraw-Hill, 1999. - xvi, 624 p. : ill. ; 26 cm. - The Irwin/McGraw-Hill series in marketing . - Irwin/McGraw-Hill series in marketing. .
Includes bibliographical references and index of cases.
9780075618874
98003555
Marketing--Case studies.
HF5415 / .C6944 1999
658.802 / CDS
Strategic marketing management cases / David W. Cravens, Charles W. Lamb, Jr., Victoria L. Crittenden. - 6th ed. - Boston : Irwin/McGraw-Hill, 1999. - xvi, 624 p. : ill. ; 26 cm. - The Irwin/McGraw-Hill series in marketing . - Irwin/McGraw-Hill series in marketing. .
Includes bibliographical references and index of cases.
9780075618874
98003555
Marketing--Case studies.
HF5415 / .C6944 1999
658.802 / CDS