Strategic marketing management cases / David W. Cravens, Charles W. Lamb, Jr., Victoria L. Crittenden.
Material type:
TextLanguage: English Series: Irwin/McGraw-Hill series in marketingPublication details: Boston : Irwin/McGraw-Hill, 1999Edition: 6th edDescription: xvi, 624 p. : ill. ; 26 cmISBN: 9780075618874Subject(s): Marketing -- Case studiesDDC classification: 658.802 LOC classification: HF5415 | .C6944 1999
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BUC | BUC | 658.802 CDS (Browse shelf (Opens below)) | Available | D - 42 | 14705 | ||
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BUC | BUC | 658.802 CDS (Browse shelf (Opens below)) | Available | D - 42 | 14707 | ||
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BUC | BUC | 658.802 CDS (Browse shelf (Opens below)) | Available | D - 42 | 14708 | ||
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BUC | BUC | 658.802 CDS (Browse shelf (Opens below)) | Available | D - 42 | 14709 | ||
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BUC | BUC | 658.802 CDS (Browse shelf (Opens below)) | Available | D - 42 | 14704 |
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Includes bibliographical references and index of cases.
System requirements for accompanying computer disc: IBM-compatible PC; Windows 3.1 or higher; Excel 4.0 or higher
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