Consumer behavior /

Solomon, Michael R.

Consumer behavior / Michael R. Solomon, Saint Joseph's University. - 11th ed. Global ed. - Harlow : Pearson Education, c2015. - 604 p. : ill. ; 28 cm.

Includes bibliographical references and indexes.

Part I: Consumers, marketers, and technology -- Part II: The consumer as an individual -- Part III: Communication and consumer behavior -- Part IV: Consumers in their social and cultural settings -- Part V: Consumer decision-making, marketing ethics, and consumer research.

9781292017419

2013038389


Consumer behavior.
Motivation research Marketing.

HF5415.32 / .S6 2015

333.7 / SMC

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