Consumer behavior /
Solomon, Michael R.
Consumer behavior / Michael R. Solomon, Saint Joseph's University. - 11th ed. Global ed. - Harlow : Pearson Education, c2015. - 604 p. : ill. ; 28 cm.
Includes bibliographical references and indexes.
Part I: Consumers, marketers, and technology -- Part II: The consumer as an individual -- Part III: Communication and consumer behavior -- Part IV: Consumers in their social and cultural settings -- Part V: Consumer decision-making, marketing ethics, and consumer research.
9781292017419
2013038389
Consumer behavior.
Motivation research Marketing.
HF5415.32 / .S6 2015
333.7 / SMC
Consumer behavior / Michael R. Solomon, Saint Joseph's University. - 11th ed. Global ed. - Harlow : Pearson Education, c2015. - 604 p. : ill. ; 28 cm.
Includes bibliographical references and indexes.
Part I: Consumers, marketers, and technology -- Part II: The consumer as an individual -- Part III: Communication and consumer behavior -- Part IV: Consumers in their social and cultural settings -- Part V: Consumer decision-making, marketing ethics, and consumer research.
9781292017419
2013038389
Consumer behavior.
Motivation research Marketing.
HF5415.32 / .S6 2015
333.7 / SMC