Consumer behavior / Michael R. Solomon, Saint Joseph's University.
Material type:
TextLanguage: English Publication details: Harlow : Pearson Education, c2015Edition: 11th ed. Global edDescription: 604 p. : ill. ; 28 cmContent type: ISBN: 9781292017419Subject(s): Consumer behavior | Motivation research MarketingDDC classification: 333.7 LOC classification: HF5415.32 | .S6 2015
Contents:
Part I: Consumers, marketers, and technology -- Part II: The consumer as an individual -- Part III: Communication and consumer behavior -- Part IV: Consumers in their social and cultural settings -- Part V: Consumer decision-making, marketing ethics, and consumer research.
| Item type | Current library | Home library | Call number | Status | Notes | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
Books
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BUC | BUC | 333.7 SMC (Browse shelf (Opens below)) | Available | C - 50 | 13336 | ||
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Books
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BUC | BUC | 333.7 SMC (Browse shelf (Opens below)) | Available | C - 50 | 13337 | ||
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Books
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BUC | BUC | 333.7 SMC (Browse shelf (Opens below)) | Available | C - 50 | 13338 | ||
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Books
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School of Political Sciences | School of Political Sciences | 333.7 SMC (Browse shelf (Opens below)) | Available | C - 50 | 13334 | ||
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Books
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School of Political Sciences | School of Political Sciences | 333.7 SMC (Browse shelf (Opens below)) | Available | C - 50 | 13335 |
Total holds: 0
Includes bibliographical references and indexes.
Part I: Consumers, marketers, and technology -- Part II: The consumer as an individual -- Part III: Communication and consumer behavior -- Part IV: Consumers in their social and cultural settings -- Part V: Consumer decision-making, marketing ethics, and consumer research.
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