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Marketing channel strategy /

Stern, Louis W., 1935-

Marketing channel strategy / Robert Palmatier, University of Washington's Foster School of Business ; Louis Stern, Northwestern University's Kellogg School of Management ; Adel El-Ansary, University of North Florida's Coggin College of Business. - 8th edition, Global edition. - Boston, Massachusetts : Pearson, 2015. - 466 p. : illustrations ; 23 cm

Includes bibliographical references and indexes.

ISBN: 9781292060460

LCCN: 2013027291

Subjects--Topical Terms:
Marketing channels.

LC Class. No.: HF5415.129 / S75 2015.

Dewey Class. No.: 658.87 / PRM

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