Marketing channel strategy / Robert Palmatier, University of Washington's Foster School of Business ; Louis Stern, Northwestern University's Kellogg School of Management ; Adel El-Ansary, University of North Florida's Coggin College of Business.
Material type:
TextLanguage: ENG Publication details: Boston, Massachusetts : Pearson, 2015Edition: 8th edition, Global editionDescription: 466 p. : illustrations ; 23 cmContent type: ISBN: 9781292060460Subject(s): Marketing channelsDDC classification: 658.87 LOC classification: HF5415.129 | S75 2015.
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BUC | BUC | 658.87 PRM (Browse shelf (Opens below)) | Available | C - 43 | 16648 | ||
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BUC | BUC | 658.87 PRM (Browse shelf (Opens below)) | Available | C - 43 | 14879 | ||
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BUC | BUC | 658.87 PRM (Browse shelf (Opens below)) | Available | C - 43 | 13244 |
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Includes bibliographical references and indexes.
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