Normal view MARC view ISBD view

Marketing : concepts and strategies /

Dibb, Sally, 1963-

Marketing : concepts and strategies / Sally Dibb, Lyndon Simkin, William M. Pride, O.C. Ferrell. - 7th ed. - Australia : Cengage Learning, 2016. - xvi, 796 p. : ill. ; 26 cm.

Previous edition published as: Marketing : concepts and strategies / William M. Pride, O.C. Ferrell.

Includes bibliographical references: p.(744-762) and index

ISBN: 9781473725126 (pbk.) : £54.99 1473725127 (pbk.) : £54.99

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .P658 2016

Dewey Class. No.: 658.8 / DSM

Place hold
Print
Add to your cart (remove)
Suggest for purchase
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)