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Marketing : concepts and strategies / Sally Dibb, Lyndon Simkin, William M. Pride, O.C. Ferrell.

By: Dibb, Sally, 1963-Contributor(s): Simkin, Lyndon, 1961- | Pride, William M, 1942- | Ferrell, O. C | Pride, William M, 1942-. MarketingMaterial type: Text

TextLanguage: English Publication details: Australia : Cengage Learning, 2016Edition: 7th edDescription: xvi, 796 p. : ill. ; 26 cmContent type: ISBN: 9781473725126 (pbk.) :; 1473725127 (pbk.) : Subject(s): MarketingDDC classification: 658.8 LOC classification: HF5415 | .P658 2016

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Holdings
Item type	Current library	Home library	Call number	Status	Notes	Date due	Barcode	Item holds
Books	BUC	BUC	658.8 DSM (Browse shelf (Opens below))	Available	E - 56		16330
Books	BUC	BUC	658.8 DSM (Browse shelf (Opens below))	Available	E - 56		16328

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Previous edition published as: Marketing : concepts and strategies / William M. Pride, O.C. Ferrell.

.Includes bibliographical references: p.(744-762) and index

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