Strategy maps : converting intangible assets into tangible outcomes /

Kaplan, Robert S.

Strategy maps : converting intangible assets into tangible outcomes / Robert S. Kaplan, David P. Norton. - Boston : Harvard Business School Press, c2004. - xviii, 454 p. : ill. ; 24 cm.

Includes bibliographical references and index.

Strategy maps -- Operations management processes -- Customer management processess --Innovation processes -- Regulatory and social processes -- Aligning intangible assets to enterprise strategy -- Human capital readiness -- Information capital readiness -- Organization capital readiness -- Customizing your strategy map to your strategy -- Planning the campaign -- Private-sector organizations -- Public-sector organizations -- Nonprofit organizations.

1591391342 (alk. paper)

2003024059


Strategic planning.
Intangible property--Management.
Human capital.
Management.

HD30.28 / .K35443 2004

658.4012 / KRS

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