Strategy maps : converting intangible assets into tangible outcomes / Robert S. Kaplan, David P. Norton.

By: Kaplan, Robert SContributor(s): Norton, David P, 1941-Material type: TextTextLanguage: English Publication details: Boston : Harvard Business School Press, c2004Description: xviii, 454 p. : ill. ; 24 cmContent type: ISBN: 1591391342 (alk. paper)Subject(s): Strategic planning | Intangible property -- Management | Human capital | ManagementDDC classification: 658.4012 LOC classification: HD30.28 | .K35443 2004Online resources: Click here to access online
Contents:
Strategy maps -- Operations management processes -- Customer management processess --Innovation processes -- Regulatory and social processes -- Aligning intangible assets to enterprise strategy -- Human capital readiness -- Information capital readiness -- Organization capital readiness -- Customizing your strategy map to your strategy -- Planning the campaign -- Private-sector organizations -- Public-sector organizations -- Nonprofit organizations.
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658.4012 KRS (Browse shelf (Opens below)) Link to resource Available A - 37 14971
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Includes bibliographical references and index.

Strategy maps -- Operations management processes -- Customer management processess --Innovation processes -- Regulatory and social processes -- Aligning intangible assets to enterprise strategy -- Human capital readiness -- Information capital readiness -- Organization capital readiness -- Customizing your strategy map to your strategy -- Planning the campaign -- Private-sector organizations -- Public-sector organizations -- Nonprofit organizations.

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