Strategy and planning : a manager's guide /
Hussey, D. E.
Strategy and planning : a manager's guide / Strategy & planning David Hussey. - [New ed.] - Chichester, England ; New York : Wiley, c1999. - vi, 289 p. : ill. ; 23 cm.
.Rev. ed. of: Introducing corporate planning. 4th ed. 1991
Includes bibliographical references and index.
Introduction -- 1. Modern concepts of strategic management -- 2. Vision and purpose -- 3. The corporate appraisal -- 4. Analysing the competitive arena -- 5. Risk and uncertainty -- 6. Strategic thinking -- 7. A closer look at strategy -- 8. A portfolio approach to strategy -- 9. Marketing strategy -- 10. Manufacturing strategy -- 11. Financial planning -- 12. Planning for human resources -- 13. Project plans: capital investment appraisal -- 14. Implementing strategic change -- 15. A process of strategic management.
0471987182 9780471987185
Strategic planning.
Business planning.
Production planning.
HD30.28 / .H8825 1999
658.4012 / HDS
Strategy and planning : a manager's guide / Strategy & planning David Hussey. - [New ed.] - Chichester, England ; New York : Wiley, c1999. - vi, 289 p. : ill. ; 23 cm.
.Rev. ed. of: Introducing corporate planning. 4th ed. 1991
Includes bibliographical references and index.
Introduction -- 1. Modern concepts of strategic management -- 2. Vision and purpose -- 3. The corporate appraisal -- 4. Analysing the competitive arena -- 5. Risk and uncertainty -- 6. Strategic thinking -- 7. A closer look at strategy -- 8. A portfolio approach to strategy -- 9. Marketing strategy -- 10. Manufacturing strategy -- 11. Financial planning -- 12. Planning for human resources -- 13. Project plans: capital investment appraisal -- 14. Implementing strategic change -- 15. A process of strategic management.
0471987182 9780471987185
Strategic planning.
Business planning.
Production planning.
HD30.28 / .H8825 1999
658.4012 / HDS