Strategy and planning : a manager's guide / David Hussey.

By: Hussey, D. E. (David E.)Contributor(s): Hussey, D. E. Introducig corporate planningMaterial type: TextTextLanguage: English Publication details: Chichester, England ; New York : Wiley, c1999Edition: [New ed.]Description: vi, 289 p. : ill. ; 23 cmContent type: ISBN: 0471987182; 9780471987185Other title: Strategy & planning [Cover title]Subject(s): Strategic planning | Business planning | Production planningDDC classification: 658.4012 LOC classification: HD30.28 | .H8825 1999Online resources: Click here to access online | Click here to access online | Click here to access online
Contents:
Introduction -- 1. Modern concepts of strategic management -- 2. Vision and purpose -- 3. The corporate appraisal -- 4. Analysing the competitive arena -- 5. Risk and uncertainty -- 6. Strategic thinking -- 7. A closer look at strategy -- 8. A portfolio approach to strategy -- 9. Marketing strategy -- 10. Manufacturing strategy -- 11. Financial planning -- 12. Planning for human resources -- 13. Project plans: capital investment appraisal -- 14. Implementing strategic change -- 15. A process of strategic management.
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Holdings
Item type Current library Home library Call number URL Status Notes Date due Barcode Item holds
Books Books BUC
BUC
658.4012 HDS (Browse shelf (Opens below)) Link to resource Available B - 36 16159
Total holds: 0

.Rev. ed. of: Introducing corporate planning. 4th ed. 1991

Includes bibliographical references and index.

Introduction -- 1. Modern concepts of strategic management -- 2. Vision and purpose -- 3. The corporate appraisal -- 4. Analysing the competitive arena -- 5. Risk and uncertainty -- 6. Strategic thinking -- 7. A closer look at strategy -- 8. A portfolio approach to strategy -- 9. Marketing strategy -- 10. Manufacturing strategy -- 11. Financial planning -- 12. Planning for human resources -- 13. Project plans: capital investment appraisal -- 14. Implementing strategic change -- 15. A process of strategic management.

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