Strategy pure and simple : how winning CEOs outthink their competition /
Robert, Michel, 1941-
Strategy pure and simple : how winning CEOs outthink their competition / Michel Robert. - New York : McGraw-Hill, c1993. - xii, 228 p. : ill. ; 24 cm.
.Includes index
Fire, ready, aim : the best way to lose the game -- Coping with change -- The CEO's vision : the starting point of strategic thinking -- Determining the strategic heartbeat of the enterprise -- Determining the strategic capabilities of the business -- Articulating the business concept of the enterprise -- Corporate or business unit competition? -- Managing your competitor's strategy : the General Patton approach to competition -- Changing the rules of play -- The future of strategic success : market fragmentation versus market segmentation -- The dos and don'ts of strategic alliances -- CEOs talk about the strategic thinking process -- The logistics of the strategic thinking process -- Appendix: Is the stock market an obstacle to strategic decision making?
0070531315 (alk. paper) : 22.95
Strategic planning--United States
Competition, International.
Success in business--United States.
Chief executive officers--United States.
HD30.28 / .R634 1993
658.4012 / RMS
Strategy pure and simple : how winning CEOs outthink their competition / Michel Robert. - New York : McGraw-Hill, c1993. - xii, 228 p. : ill. ; 24 cm.
.Includes index
Fire, ready, aim : the best way to lose the game -- Coping with change -- The CEO's vision : the starting point of strategic thinking -- Determining the strategic heartbeat of the enterprise -- Determining the strategic capabilities of the business -- Articulating the business concept of the enterprise -- Corporate or business unit competition? -- Managing your competitor's strategy : the General Patton approach to competition -- Changing the rules of play -- The future of strategic success : market fragmentation versus market segmentation -- The dos and don'ts of strategic alliances -- CEOs talk about the strategic thinking process -- The logistics of the strategic thinking process -- Appendix: Is the stock market an obstacle to strategic decision making?
0070531315 (alk. paper) : 22.95
Strategic planning--United States
Competition, International.
Success in business--United States.
Chief executive officers--United States.
HD30.28 / .R634 1993
658.4012 / RMS