Strategy pure and simple : how winning CEOs outthink their competition / Michel Robert.
Material type: TextLanguage: English Publication details: New York : McGraw-Hill, c1993Description: xii, 228 p. : ill. ; 24 cmContent type: ISBN: 0070531315 (alk. paper) :Subject(s): Strategic planning -- United States | Competition, International | Success in business -- United States | Chief executive officers -- United StatesDDC classification: 658.4012 LOC classification: HD30.28 | .R634 1993Item type | Current library | Home library | Call number | URL | Status | Notes | Date due | Barcode | Item holds |
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Books | BUC | BUC | 658.4012 RMS (Browse shelf (Opens below)) | Link to resource | Available | D - 36 | 16158 |
.Includes index
Fire, ready, aim : the best way to lose the game -- Coping with change -- The CEO's vision : the starting point of strategic thinking -- Determining the strategic heartbeat of the enterprise -- Determining the strategic capabilities of the business -- Articulating the business concept of the enterprise -- Corporate or business unit competition? -- Managing your competitor's strategy : the General Patton approach to competition -- Changing the rules of play -- The future of strategic success : market fragmentation versus market segmentation -- The dos and don'ts of strategic alliances -- CEOs talk about the strategic thinking process -- The logistics of the strategic thinking process -- Appendix: Is the stock market an obstacle to strategic decision making?
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