Strategy pure and simple : how winning CEOs outthink their competition / Michel Robert.

By: Robert, Michel, 1941-Material type: TextTextLanguage: English Publication details: New York : McGraw-Hill, c1993Description: xii, 228 p. : ill. ; 24 cmContent type: ISBN: 0070531315 (alk. paper) :Subject(s): Strategic planning -- United States | Competition, International | Success in business -- United States | Chief executive officers -- United StatesDDC classification: 658.4012 LOC classification: HD30.28 | .R634 1993
Contents:
Fire, ready, aim : the best way to lose the game -- Coping with change -- The CEO's vision : the starting point of strategic thinking -- Determining the strategic heartbeat of the enterprise -- Determining the strategic capabilities of the business -- Articulating the business concept of the enterprise -- Corporate or business unit competition? -- Managing your competitor's strategy : the General Patton approach to competition -- Changing the rules of play -- The future of strategic success : market fragmentation versus market segmentation -- The dos and don'ts of strategic alliances -- CEOs talk about the strategic thinking process -- The logistics of the strategic thinking process -- Appendix: Is the stock market an obstacle to strategic decision making?
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Holdings
Item type Current library Home library Call number URL Status Notes Date due Barcode Item holds
Books Books BUC
BUC
658.4012 RMS (Browse shelf (Opens below)) Link to resource Available D - 36 16158
Total holds: 0

.Includes index

Fire, ready, aim : the best way to lose the game -- Coping with change -- The CEO's vision : the starting point of strategic thinking -- Determining the strategic heartbeat of the enterprise -- Determining the strategic capabilities of the business -- Articulating the business concept of the enterprise -- Corporate or business unit competition? -- Managing your competitor's strategy : the General Patton approach to competition -- Changing the rules of play -- The future of strategic success : market fragmentation versus market segmentation -- The dos and don'ts of strategic alliances -- CEOs talk about the strategic thinking process -- The logistics of the strategic thinking process -- Appendix: Is the stock market an obstacle to strategic decision making?

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