Marketing planning : a workbook for marketing managers /
Dibb, Sally, 1963-
Marketing planning : a workbook for marketing managers / Sally Dibb, Lyndon Simkin - 1st ed. - London : South-Western Cengage Learning, 2008. - xxv, 227 p. : ill. ; 25 cm.
Includes bibliographical references :p. (223) and index.
9781844807826 1844807827
Marketing--Planning
Marketing--Management
658.8 / DSM
Marketing planning : a workbook for marketing managers / Sally Dibb, Lyndon Simkin - 1st ed. - London : South-Western Cengage Learning, 2008. - xxv, 227 p. : ill. ; 25 cm.
Includes bibliographical references :p. (223) and index.
9781844807826 1844807827
Marketing--Planning
Marketing--Management
658.8 / DSM