Marketing planning : a workbook for marketing managers / Sally Dibb, Lyndon Simkin

By: Dibb, Sally, 1963-Contributor(s): Simkin, Lyndon, 1961-Material type: TextTextLanguage: English Publication details: London : South-Western Cengage Learning, 2008Edition: 1st edDescription: xxv, 227 p. : ill. ; 25 cmContent type: 36 ISBN: 9781844807826; 1844807827Subject(s): Marketing -- Planning | Marketing -- ManagementDDC classification: 658.8
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658.8 DSM (Browse shelf (Opens below)) Available 12015
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Includes bibliographical references :p. (223) and index.

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