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Brands laid bare : using market research for evidence-based brand management / Kevin Ford.

By: Ford, KevinMaterial type: Text

TextLanguage: English Publication details: Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons, c2005Description: viii, 158 p. : ill. ; 24 cmISBN: 0470012838; 9780470012833Subject(s): Brand name products -- Management | Marketing researchDDC classification: 658.827 LOC classification: HD69.B7 | F67 2005Online resources: Click here to access online | Click here to access online

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Holdings
Item type	Current library	Home library	Call number	URL	Status	Notes	Date due	Barcode	Item holds
Books	BUC	BUC	658.827 FKB (Browse shelf (Opens below))	Link to resource	Available	E - 42		15519

Total holds: 0

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Previous	658.82 STI Integrated marketing communications in advertising and promotion /	658.827 AJD The Denny's story : how a company in crisis resurrected its good name /	658.827 CDB Branding : the power of market identity /	658.827 FKB Brands laid bare : using market research for evidence-based brand management /	658.827 LTW Worlds of E-commerce : economic, geographical and social dimensions /	658.827095 TPB Branding in Asia : the creation, development, and management of Asian brands for the global market /	658.83 Handbook of marketing scales : multi-item measures for marketing and consumer behavior research /	Next

.Includes index

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