Marketing / William M. Pride, O.C. Ferrell.

By: Pride, William M, 1942-Contributor(s): Ferrell, O. CMaterial type: TextTextLanguage: English Edition: .15th ed intenational edDescription: xxxi, 605, [97] p. : col. ill. ; 29 cmISBN: 9780324834260Subject(s): MarketingDDC classification: 658.8 LOC classification: HF5415 | .P658 2010
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Includes bibliographical references and indexes.

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