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The Denny's story : how a company in crisis resurrected its good name / Jim Adamson with Robert McNatt and Rosemary Bray McNatt.

TextLanguage: English Publication details: New York : Wiley, 2000Description: xiv, 205 p. : ill. ; 24 cmContent type: ISBN: 0471369578 (cloth : alk. paper)Other title: How a company in crisis resurrected its good nameSubject(s): Denny's, Inc | Organizational culture | Racial DiscriminationDDC classification: 658.827 LOC classification: TX945.5.D43 | A33 2000Online resources: Click here to access online | Click here to access online | Click here to access online

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Holdings
Item type	Current library	Home library	Call number	URL	Status	Notes	Date due	Barcode	Item holds
Books	BUC	BUC	658.827 AJD (Browse shelf (Opens below))	Link to resource	Available	E - 42		15337

Total holds: 0

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Previous	658.816 BJP Price theory /	658.816 OXH The Oxford handbook of pricing management /	658.82 STI Integrated marketing communications in advertising and promotion /	658.827 AJD The Denny's story : how a company in crisis resurrected its good name /	658.827 CDB Branding : the power of market identity /	658.827 FKB Brands laid bare : using market research for evidence-based brand management /	658.827 LTW Worlds of E-commerce : economic, geographical and social dimensions /	Next

.Includes index

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