Getting China and India right : strategies for leveraging the world's fastest-growing economies for global advantage / Anil K. Gupta, Haiyan Wang.
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TextLanguage: English Publication details: San Francisco : Jossey-Bass, c2009Edition: 1st edDescription: xvi, 254 p. : ill. ; 24 cmContent type: ISBN: 9780470284247 (cloth : alk. paper)Subject(s): Marketing -- China | Marketing -- India | GlobalizationDDC classification: 658.0490951 LOC classification: HF5415.12.C5 | G87 2009| Item type | Current library | Home library | Call number | URL | Status | Notes | Date due | Barcode | Item holds |
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BUC | BUC | 658.0490951 GAG (Browse shelf (Opens below)) | Link to resource | Available | D - 39 | 15771 |
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| 658.049 ق س أ اساسيات ادارة الاعمال الدولية : | 658.049 م ص إ إدارة الأعمال الدولية / | 658.049094 MGE Europe Incorporated : the new challenge / | 658.0490951 GAG Getting China and India right : strategies for leveraging the world's fastest-growing economies for global advantage / | 658.05 CDR The real-time enterprise / | 658.05 EBW eBusiness and workplace redesign / | 658.05 GSC Computer Applications in Business / |
Includes bibliographical references :p. (229-238) and index.
China and India : four stories rolled into one -- Think China and India, not China or India -- Megamarkets and microcustomers : fighting for local market dominance -- Leveraging China and India for global advantage -- Competing with dragons and tigers on the global stage -- The war for talent : dealing with
.scarcity in the midst of plenty -- Global enterprise 2020
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