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Strategic market creation : a new perspective on marketing and innovation management / edited by Karin Tollin and Antonella Carù.

Contributor(s): Tollin, Karin | Carù, AntonellaMaterial type: Text

TextLanguage: English Publication details: Chichester [England] ; Hoboken, NJ : Wiley, c2008Description: xxiv, 439 p. : ill. ; 25 cmContent type: ISBN: 9780470725092 (hbk.); 9780470694275 (pbk.)Subject(s): Marketing -- Management | Product managementDDC classification: 658.802 LOC classification: HF5415.13 | .S8774 2008

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Item type	Current library	Home library	Call number	URL	Status	Notes	Date due	Barcode	Item holds
Books	BUC	BUC	658.802 STM (Browse shelf (Opens below))	Link to resource	Available	D - 42		15532

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Includes bibliographical references and index.

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