Contemporary marketing / Louis E. Boone, David L. Kurtz.

By: Boone, Louis EContributor(s): Kurtz, David LMaterial type: TextTextLanguage: English Series: The Dryden Press series in marketingPublication details: Fort Worth : Dryden Press, c2001Edition: 10th edDescription: 1 v. (various pagings) : ill. ; 29 cmContent type: ISBN: 0030314038; 9780030314032Subject(s): MarketingDDC classification: 658.8 LOC classification: HF5415 | .B53 1998
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Includes bibliographical references and index.

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