Contemporary marketing / Louis E. Boone, David L. Kurtz.
Material type: TextLanguage: English Series: The Dryden Press series in marketingPublication details: Fort Worth : Dryden Press, c2001Edition: 10th edDescription: 1 v. (various pagings) : ill. ; 29 cmContent type: ISBN: 0030314038; 9780030314032Subject(s): MarketingDDC classification: 658.8 LOC classification: HF5415 | .B53 1998Item type | Current library | Home library | Call number | URL | Status | Notes | Date due | Barcode | Item holds |
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Books | BUC | BUC | 658.8 BLC (Browse shelf (Opens below)) | Link to resource | Available | D - 41 | 15571 |
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Includes bibliographical references and index.
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