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Relationship marketing : a consumer experience approach / Steve Baron, Tony Conway, Gary Warnaby.

By: Baron, Steve (J. Steve)Contributor(s): Conway, A | Warnaby, GaryMaterial type: Text

TextLanguage: English Series: Advanced marketing seriesPublication details: Los Angeles : Sage, 2010Description: viii, 202 p. : ill. ; 25 cmContent type: ISBN: 9781412931212 (cloth); 9781412931229 (paper)Subject(s): Relationship marketing | Customer relationsDDC classification: 658.812 LOC classification: HF5415.55 | .B375 2010

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Item type	Current library	Home library	Call number	URL	Status	Notes	Date due	Barcode	Item holds
Books	BUC	BUC	658.812 BSR (Browse shelf (Opens below))	Link to resource	Available	E - 42		15591

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Previous	658.8101 PNS Sales Technology : Making the Most of Your Investment /	658.8101 WDS Strategic marketing : creating competitive advantage /	658.812 BSP Performance-driven CRM : how to make your customer relationship management vision a reality /	658.812 BSR Relationship marketing : a consumer experience approach /	658.812 LRC Customer service : skills for success /	658.812 LRC Customer service : skills for success /	658.812 MJM Managing customers through economic cycles /	Next

Includes bibliographical references and index.

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