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Strategic marketing : creating competitive advantage / Douglas West, John Ford, and Essam Ibrahim.

TextLanguage: English Publication details: Oxford ; New York : Oxford University Press, 2006Description: xxv, 517 p. : ill. ; 25 cmContent type: ISBN: 9780199273980 (pbk.); 0199273987 (pbk.)Subject(s): Marketing -- Decision making | Marketing -- ManagementDDC classification: 658.8101 LOC classification: HF5415.135 | .W47 2006Online resources: Click here to access online | Click here to access online | Click here to access online

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Holdings
Item type	Current library	Home library	Call number	URL	Status	Notes	Date due	Barcode	Item holds
Books	BUC	BUC	658.8101 WDS (Browse shelf (Opens below))	Link to resource	Available	E - 42		15589

Total holds: 0

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Previous	658.81 AWM Men, motives, and markets	658.8101 PNS Sales Technology : Making the Most of Your Investment /	658.8101 PNS Sales Technology : Making the Most of Your Investment /	658.8101 WDS Strategic marketing : creating competitive advantage /	658.812 BSP Performance-driven CRM : how to make your customer relationship management vision a reality /	658.812 BSR Relationship marketing : a consumer experience approach /	658.812 LRC Customer service : skills for success /	Next

Includes bibliographical references and index.

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