Kellogg on marketing / The Kellogg Marketing Faculty, Northwestern University ; Dawn Iacobucci, editor.
Material type:
TextLanguage: English Publication details: New York : Wiley, c2001Description: xx, 427 p. : ill. ; 24 cmContent type: ISBN: 047135399X (cloth : alk. paper); 9780471353997Subject(s): MarketingDDC classification: 658.8 LOC classification: HF5415 | .K4443 2001Online resources: Click here to access online | Click here to access online | Click here to access online
| Item type | Current library | Home library | Call number | URL | Status | Notes | Date due | Barcode | Item holds |
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BUC | BUC | 658.8 KEM (Browse shelf (Opens below)) | Link to resource | Available | E - 41 | 15588 |
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| 658.8 FJD The dollarization discipline : how smart companies create customer value-- and profit from it / | 658.8 HGM Marketing / | 658.8 IMG Gemba kaizen : a commonsense low-cost approach to management / | 658.8 KEM Kellogg on marketing / | 658.8 KPM Marketing management / | 658.8 KPM Marketing management / | 658.8 KPM Marketing management / |
Includes bibliographical references and index.
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