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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

By: Belch, George E. (George Edward), 1951-Contributor(s): Belch, Michael AMaterial type: Text

TextLanguage: English Publication details: Boston : McGraw-Hill Irwin, c2007Edition: 7th ed, interational edDescription: xxvi, 820 p. : col. ill. ; 29 cmContent type: ISBN: 9780071105897; 0071105891Subject(s): Advertising | Sales promotion | Communication in marketingDDC classification: 659.1

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Item type	Current library	Home library	Call number	URL	Status	Notes	Date due	Barcode	Item holds
Books	BUC	BUC	659.1 BGA (Browse shelf (Opens below))	Link to resource	Available	D - 43		15726

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Includes bibliographical references :p. (763-789) and index.

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