Integrated marketing communications in advertising and promotion / Terence A. Shimp.
Material type:
TextLanguage: English Publication details: Mason, OH : Thomson/South-Western, c2007Edition: .7th ed, international edDescription: xxii, 629 p. : ill. ; 29 cmContent type: ISBN: 0324408080; 9780324408089Subject(s): Sales promotion | Communication in marketing | Advertising | Direct marketingDDC classification: 658.82 Online resources: Click here to access online | Click here to access online | Click here to access online
| Item type | Current library | Home library | Call number | URL | Status | Notes | Date due | Barcode | Item holds |
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BUC | BUC | 658.82 STI (Browse shelf (Opens below)) | Link to resource | Available | E - 42 | 15725 |
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Rev. ed. of: Advertising, promotion & supplemental aspects of integrated
.marketing communications. 6th ed. c2003
Includes bibliographical references and index.
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