Principles of marketing / Philip Kotler, Gary Armstrong.
Material type:
TextLanguage: English Publication details: Upper Saddle River, N.J. ; London : Prentice Hall International, c1999Edition: .8th ed, International edDescription: 635,[56]p. : col. ill., ports. ; 26 cm. + CD-ROMContent type: ISBN: 9780130961907; 0130961906Subject(s): MarketingDDC classification: 658.8
| Item type | Current library | Home library | Call number | URL | Status | Notes | Date due | Barcode | Item holds |
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BUC | BUC | 658.83 KPP (Browse shelf (Opens below)) | Link to resource | Available | E - 41 | 15910 |
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| 658.83 BAM Marketing research / | 658.83 CGB Basic marketing research / | 658.83 ESM Essentials of marketing research / | 658.83 KPP Principles of marketing / | 658.83 MAR Marketing research / David A. Aaker ... [et al]. | 658.83 MNE Essentials of marketing research : a hands-on orientation / | 658.83 MNE Essentials of marketing research : a hands-on orientation / |
.One computer laser optical disk in pocket attached to inside back cover
.Includes index
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