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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

By: Belch, George E. (George Edward), 1951-Contributor(s): Belch, Michael AMaterial type: Text

TextLanguage: English Publication details: [New York] : McGraw Hill Education, 2015Edition: 10e, global edDescription: .xxxvi, 842 p : ill (col) ; 28 cmContent type: ISBN: 9789814575119; 9814575119Subject(s): Advertising | Sales promotion | Communication in marketingDDC classification: 659.1

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Holdings
Item type	Current library	Home library	Call number	URL	Status	Notes	Date due	Barcode	Item holds
Books	BUC	BUC	659.1 BGA (Browse shelf (Opens below))		Available	D - 43		16577
Books	BUC	BUC	659.1 BGA (Browse shelf (Opens below))	Link to resource	Available	D - 43		15543

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Includes bibliographical references and index.

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