Marketing chiropractic to medical practices / Christina L. Acampora.

By: Acampora, Christina LMaterial type: TextTextLanguage: English Publication details: Sudbury, Mass : Jones and Bartlett, c2009Description: xi, 329 p. ; 23 cmContent type: ISBN: 9780763751944 (pbk.); 0763751944 (pbk.)Subject(s): Chiropractic -- Practice | Chiropractic -- Marketing | Chiropractic -- organization & administration | Marketing of Health Services -- methodsDDC classification: 615.534 LOC classification: RZ232.2 | .A33 2009Online resources: Click here to access online
Contents:
Introduction -- Preparing and executing your call : the who, what, and how of promoting your practice to physicians -- Introducing a conversational sales model -- Selling to different personalities -- Knowing your target audience -- Research and evidence based chiropractic -- Chiropractic's key selling points -- The evidence of efficacy for manipulation -- Safety data for chiropractic -- Cost effectiveness of chiropractic care -- The competition -- Other promotional .opportunities
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Includes bibliographical references and index.

Introduction -- Preparing and executing your call : the who, what, and how of promoting your practice to physicians -- Introducing a conversational sales model -- Selling to different personalities -- Knowing your target audience -- Research and evidence based chiropractic -- Chiropractic's key selling points -- The evidence of efficacy for manipulation -- Safety data for chiropractic -- Cost effectiveness of chiropractic care -- The competition -- Other promotional
.opportunities

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