Strategic market management / David A. Aaker.
Material type:
TextLanguage: English Publication details: New York : Wiley, c1995Edition: 4th edDescription: xv, 379 p. : ill. ; 23 cmContent type: ISBN: 9780471309567Subject(s): Marketing -- ManagementDDC classification: 658.4 LOC classification: HF5415.13 | .A23 1995
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BUC | BUC | 658.4 ADS (Browse shelf (Opens below)) | Available | B - 36 | 15369 |
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| 658.3586 BTI Identifying training needs / | 658.4 ACE Executive leadership : an appraisal of a manager in action / | 658.4 ACM Managing business processes : BPR and beyond / | 658.4 ADS Strategic market management / | 658.4 AJI Inspiring leadership : learning from great leaders / | 658.4 BAF Financial accounting : an introduction / | 658.4 BJP A primer on organizational behavior / |
Includes bibliographical references and index.
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