Normal view MARC view ISBD view

Marketing calculator : measuring and managing return on marketing investment / Guy R. Powell

By: Powell, Guy RMaterial type: Text

TextLanguage: English Publication details: Singapore ; Hoboken, NJ : John Wiley & Sons (Asia), 2008Description: xiv, 288 p. : ill. ; 23 cmContent type: ISBN: 9780470823958Subject(s): Marketing -- Management | Marketing -- Cost effectivenessDDC classification: 338.761 LOC classification: HF5415.13 | .P685 2008

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Home library	Call number	Status	Notes	Date due	Barcode	Item holds
Books	BUC	BUC	338.761 PGM (Browse shelf (Opens below))	Available	C - 52		15689

Total holds: 0

Previous		No cover image available	No cover image available					Next
Previous	338.70962 ZME Egyptian Business Elites : Their Visions & Investment Behavior /	338.71 م و م مشروعك العملاق : من البداية الصعبة إلي جني الأرباح /	338.73091751 ب س ا اقتصاد المعرفة ودوره فى تحقيق التنمية والتكامل الاقتصادى العربى /	338.761 PGM Marketing calculator : measuring and managing return on marketing investment /	338.762000973 FPW What went wrong at Enron : everyone's guide to the largest bankruptcy in U.S. history /	338.7621380933092 WJJ Jack : what I've learned leading a great company and great people /	338.7621380933092 WJJ Jack : what I've learned leading a great company and great people /	Next

Includes bibliographical references (p. [277]-281) and index.

There are no comments on this title.

to post a comment.