Managing services marketing : text and readings / John E.G. Bateson.
Material type:
TextLanguage: English Series: The Dryden Press series in marketingPublication details: Fort Worth : Dryden Press, c1995Edition: 3rd edDescription: xvii, 680 p. : ill. ; 24 cmContent type: ISBN: 9780030986666Subject(s): Service industries -- Marketing -- ManagementDDC classification: 658.8 LOC classification: HD9980.5 | .B38 1995
| Item type | Current library | Home library | Call number | Status | Notes | Date due | Barcode | Item holds |
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BUC | BUC | 658.8 BJM (Browse shelf (Opens below)) | Available | D - 41 | 12109 | ||
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Books
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BUC | BUC | 658.8 BJM (Browse shelf (Opens below)) | Available | D - 41 | 12110 | ||
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Books
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BUC | BUC | 658.8 BJM (Browse shelf (Opens below)) | Available | D - 41 | 12111 | ||
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Books
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BUC | BUC | 658.8 BJM (Browse shelf (Opens below)) | Available | D - 41 | 12112 |
Total holds: 0
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| 658.8 BJE Essentials of marketing / | 658.8 BJE Essentials of marketing / | 658.8 BJM Managing services marketing : text and readings / | 658.8 BJM Managing services marketing : text and readings / | 658.8 BJM Managing services marketing : text and readings / | 658.8 BJM Managing services marketing : text and readings / | 658.8 BLC Contemporary marketing / |
Includes bibliographical references and index.
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