Marketing research : an applied orientation / Naresh K. Malhotra.
Material type:
TextLanguage: English Publication details: Boston ; New York : Pearson, c2010Edition: 6th edDescription: 929 p. : ill., ports. ; 28 cmContent type: ISBN: 9780136094234 (pbk.); 0136094236 (pbk.)Subject(s): Marketing research | Marketing research -- MethodologyDDC classification: 658.83
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| 658.83 MNM Marketing research : an applied orientation / | 658.83 MNM Marketing research : an applied orientation / | 658.83 MNM Marketing research : an applied orientation / | 658.83 MNM Marketing research : an applied orientation / | 658.83 MNM Marketing research : an applied orientation / | 658.8342 AEC Consumers / | 658.8342 CSL Consumer behavior / |
."Global edition"
.Previous ed.: 2007
.Includes index
.Includes bibliographical references
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