The handbook of international advertising research / edited by Hong Cheng
Material type:
TextLanguage: ENG Series: Handbooks in communication and mediaPublisher: Wiley Blackwell, Description: 623P. : illustrationsContent type: 36 ISBN: 9781118378458; 1118378458Subject(s): Export marketing -- Research -- Congresses | Foreign trade promotion -- Research -- Congresses | AdvertisingGenre/Form: Electronic booksDDC classification: 658.84072 LOC classification: HF1009.5Online resources: Click here to access online
| Item type | Current library | Home library | Call number | Status | Notes | Date due | Barcode | Item holds |
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BUC | BUC | 658.84072 HAI (Browse shelf (Opens below)) | Available | C - 43 | 15045 |
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| 658.84 PDA Advertising campaign strategy : a guide to marketing communication plans / | 658.84 SLM Marketing channels / | 658.84 SLM Marketing channels / | 658.84072 HAI The handbook of international advertising research / | 658.848 ING International and global marketing : concepts and cases / | 658.848 INM International marketing / | 658.848 PSI International marketing / |
.Includes index
.Includes bibliographical references
.Available to OhioLINK libraries
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