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Services marketing : integrating customer focus across the firm / Alan Wilson, Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.

TextLanguage: English Publication details: London : McGraw-Hill Irwin, c2016Edition: .3th ed, European edDescription: xvii, 538 p. : ill. ; 26 cmContent type: ISBN: 9780077169312Subject(s): Service industries -- Marketing | Customer services | MarketingDDC classification: 658.8

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Holdings
Item type	Current library	Home library	Call number	Status	Notes	Barcode
Books	BUC	BUC	658.8 SEM (Browse shelf (Opens below))	Available	C - 42	16341
Books	BUC	BUC	658.8 SEM (Browse shelf (Opens below))	Available	C - 42	16342
Books	BUC	BUC	658.8 SEM (Browse shelf (Opens below))	Available	C - 42	16343
Books	BUC	BUC	658.8 SEM (Browse shelf (Opens below))	Available	C - 42	16340

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.Includes index

.Includes bibliographical references

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