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Essentials of marketing research : a hands-on orientation / Naresh K. Malhotra.

By: Malhotra, Naresh KMaterial type: Text

TextLanguage: English Publication details: Boston : Pearson, 2015Edition: Global edDescription: xxiv, 432 p. : color ill. ; 28 cmContent type: 36 ISBN: 0137066732 (student edition); 9780137066735 (student edition); 9781292060163Subject(s): Marketing researchDDC classification: 658.83 LOC classification: HF5415.2 | .M28842 2015

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Item type	Current library	Home library	Call number	Status	Notes	Barcode
Books	BUC	BUC	658.83 MNE (Browse shelf (Opens below))	Available	A - 43	16395
Books	BUC	BUC	658.83 MNE (Browse shelf (Opens below))	Available	C - 28	16396
Books	BUC	BUC	658.83 MNE (Browse shelf (Opens below))	Available	A - 43	15178

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.Includes index

.Includes bibliographical references

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