Services marketing management / Peter Mudie and Angela Pirrie.
Material type:
TextLanguage: English Publication details: Amsterdam ; Oxford : Butterworth-Heinemann, 2016Edition: 3rd edDescription: xii, 267 p. : ill. ; 25 cmContent type: ISBN: 9780750666749Subject(s): Service industries -- Management | Service industries -- MarketingDDC classification: 658.8
| Item type | Current library | Home library | Call number | Status | Notes | Date due | Barcode | Item holds |
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BUC | BUC | 658.8 MPS (Browse shelf (Opens below)) | Available | C - 42 | 16471 | ||
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Books
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BUC | BUC | 658.8 MPS (Browse shelf (Opens below)) | Available | C - 42 | 15281 |
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| 658.8 MGM Marketing management / | 658.8 MGM Marketing management / | 658.8 MJP Perspectives on marketing / | 658.8 MPS Services marketing management / | 658.8 MPS Services marketing management / | 658.8 MRM Marketing : an introduction / | 658.8 PAI Introduction to marketing : theory and practice / |
.Previous ed.: published as The management and marketing of services. 1999
.Includes index
.Includes bibliographical references
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