Consumer behavior : buying, having, and being / Michael R. Solomon.

By: Solomon, Michael RMaterial type: TextTextLanguage: English Publication details: Hoboken, NJ : Pearson, 2018Edition: 12th ed. Global edDescription: 623 p. : ill. ; 29 cmContent type: 36 ISBN: 9781292153100; 1292153105Subject(s): Consumer behaviorDDC classification: 658.8342 LOC classification: HF5415.32 | .S6 2019
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.Revised edition of the author's Consumer behavior, [2017]

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